Jennifer Armstrong CEO
Jennifer has more than 25 years of experience serving in various leadership positions in the financial sector. Formerly the Senior Vice President of New Product Development and Chief Marketing Officer of CIT Bank, Jennifer led the development and launch of its internet bank, which generated $2.8 billion in consumer deposits in only 12 months. In addition to surpassing her target goal by 45%, Jennifer helped generate over $11 billion in consumer deposits over the course of four years and reduced the bank’s cost of funds by 200%. Her development of CIT’s internet bank also earned her the prestigious IAM (Interactive Media) Award for Best-in-Class Banking/Financial Information, as well as awards for website rebranding and web design and development. Jennifer created XpertSavers to provide an accessible online marketing and banking channel to community banks to help them compete with larger banks in their local market.