Flushing Bank:
Expanding Reach to Drive a 25% Increase in Deposits
XpertSavers conducted a comprehensive analysis of Flushing Bank’s market vision, product distribution, and deposit goals, then developed a digital transformation plan to meet the bank’s objectives. We designed the digital bank workflow, managed website development, and recommended optimal products to elevate the customer experience. Our team also planned targeted marketing campaigns, defined KPIs, and implemented analytics to enhance digital channel management.
Results
- Triggered a significant increase in online and mobile deposits (~25% of total deposits)
- Introduced new products to small businesses, enabling the bank to compete more effectively
- Gave customers on-the-go account management, the ability to pay bills and view transactions
